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New South Wales police have levied a penalty against an US-based online influencer and served two traffic infringement notices for reported reckless operation following a large group of electric bicycle users gathered on the famous Sydney landmark during peak-hour traffic on a weekday.

The Incident: A Prohibited Ride

A group of around 40 individuals riding e-bikes and motorcycles travelled along the primary roadway of the bridge, an area where bicycle riding is banned. The assembly subsequently reversed direction and traveled through the downtown area and Haymarket.

"There was a risk of people to be injured and killed," stated NSW police assistant commissioner the officer on the following day.

Police indicated they did not chase right away the group due to safety concerns but instead located the assembly at Mrs Macquarie’s Chair near the Botanic Gardens, at which point they broke up.

Penalties Issued for Content Creator

On Saturday, police announced they had issued the US social media influencer who goes by the influencer, 26, with two traffic infringement notices for careless operation (with no death or previous bodily harm), carrying a penalty of $562 and penalty points per notice, connected to the bridge incident. They added that the investigation is ongoing.

The personality is said to have over 3.4m followers on YouTube and more than 1.2m on the social media app.

Influencer's Comments

The content creator spoke with a local publication this week after the incident spread rapidly on digital platforms, stating he regretted giving "bike life" a bad reputation.

"I’ll probably take responsibility. It was one of the safest ride-outs I’ve ever seen," he told the publication. "I am a visitor here, so I’m going to abide by the rules and standards of the city. When I decided to do a meet and greet it was not meant to include a group ride, it was just to greet people near the bridge."

"I did not know the area well, I am to blame we ended up on the bridge and I had a decision to make: whether the group rides the full length of the bridge and comes back, an illegal act. Or we reverse, basically, before entering the bridge. And I made the decision at the time to go back."

National Debate on E-Bike Regulation

The spate of e-bikes on streets across the country has prompted growing calls for regulation. The federal health minister, Mark Butler, recently said that illegal ebikes were a "complete hazard on the road."

"Kids have done reckless acts on bikes since the invention of the early bicycle [but] the harm that are presenting at our ERs are absolutely devastating," he said. "We must make sure we stop these things coming into the country [and] police are granted the authority to take strong action, to confiscate them, to destroy them, to dispose of them."

NSW reported over two hundred injuries related to ebikes in the previous year. However, in the initial half of 2025, that figure surged to two hundred thirty-three injuries plus four fatalities.